How to make people think, “That’s exactly what I want!”

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About this session

Everyone’s occasionally felt like they found just the product or service they’ve been looking for. But even if your product or service should create that feeling for many people, it’s not as simple as describing it to them. During this interview, you’ll learn what it takes to create that feeling and the common reasons people fail (even when they know the right steps).

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“TEST: What would make people want to buy"

This 2-page PDF shows you a simple way to test your ideas to see how likely they are to make people want what you’re offering them.

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Peter Sandeen

Peter Sandeen specializes in finding the exact words that make your customers think, “That’s exactly what I’ve been looking for” within seconds. That’s why more than half of his clients are other marketing experts.

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