The Age of Influence: Why and How to Hack Your Social Media Growth Leveraging Influencers

A session by Neal Schaffer
President, PDCA Social

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About this session

With declining organic reach and social media becoming pay-to-play, what are some growth hacking strategies you can use to get ahead of your competition burning cash on increasingly expensive social media ads? In a word, influencers. We're not just talking about Instagrammers selling cosmetic products and YouTubers explaining how to play the latest video game: Once you hear this presentation from the author of the upcoming definitive influencer playbook, The Age of Influence (Harper Collins, March, 2020), your understanding of who yields what influence in social media will be enlightened and you will see how to leverage social media not to market to other people, but to collaborate with them for a win-win relationship.

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Neal Schaffer

Neal Schaffer is the Author of 4 Social Media Business Books, including Maximize Your Social (Wiley) and The Age of Influence (Harper Collins, March, 2020). He teaches Social Media Marketing to Executives at the Rutgers Business School and the Irish Management Institute. He developed the Social Selling program "Social Selling in a Digital World" for Rutgers Business School. And he has educated and inspired tens of thousands of professionals for a decade speaking at hundreds of events in more than a dozen countries over four continents.

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