With declining organic reach and social media becoming pay-to-play, what are some growth hacking strategies you can use to get ahead of your competition burning cash on increasingly expensive social media ads? In a word, influencers. We're not just talking about Instagrammers selling cosmetic products and YouTubers explaining how to play the latest video game: Once you hear this presentation from the author of the upcoming definitive influencer playbook, The Age of Influence (Harper Collins, March, 2020), your understanding of who yields what influence in social media will be enlightened and you will see how to leverage social media not to market to other people, but to collaborate with them for a win-win relationship.
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