I was desperate for sales. I ran a marketing agency and all of our word of mouth work had dried up. I had staff to pay. I needed new clients.
I dealt with the issue the only way I knew how at the time: I got blind drunk - and then proceeded to write the most absurd cold email I could. (It contained a picture of a ferret wearing fancy dress bunny ears...)
In the morning, I was still tipsy enough to think sending the email to senior marketing directors at some of the world's largest brands was a wise idea.
To my amazement, it worked.
I woke up to a plethora of gushing complimentary responses, and sales opportunities.
My favourite response read "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities". A sentence which I suspect has never been uttered with great frequency.
This little escapade led to sales meetings with Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands, plucky start-ups, and good ol' mom & pops.
In March 2017, I decided on a whim to set up a Facebook Group called Charm Offensive. It is now 11,000+ Charmers strong. You can find it at: https://www.facebook.com/groups/charmoffensivegroup/
You can take a look at the exact copy I used in my drunk cold email by heading over here https://www.charm-offensive.co.uk/little-bag-tricks/.