Jon Buchan

Jon wrote an absurd drunk cold email that changed his life - leading to meetings with some of the world's largest brands. Then he started a Facebook Group about it - and now he has helped thousands of people around the world to open up opportunities using his weird ways.

Charm Offensive

Topics covered by Jon

Sessions by this speaker

16

How To Write Cold Emails That Win Mega Clients

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About Jon

I was desperate for sales. I ran a marketing agency and all of our word of mouth work had dried up. I had staff to pay. I needed new clients. I dealt with the issue the only way I knew how at the time: I got blind drunk - and then proceeded to write the most absurd cold email I could. (It contained a picture of a ferret wearing fancy dress bunny ears...) In the morning, I was still tipsy enough to think sending the email to senior marketing directors at some of the world's largest brands was a wise idea. To my amazement, it worked. I woke up to a plethora of gushing complimentary responses, and sales opportunities. My favourite response read "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities". A sentence which I suspect has never been uttered with great frequency. This little escapade led to sales meetings with Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands, plucky start-ups, and good ol' mom & pops. In March 2017, I decided on a whim to set up a Facebook Group called Charm Offensive. It is now 11,000+ Charmers strong. You can find it at: https://www.facebook.com/groups/charmoffensivegroup/ You can take a look at the exact copy I used in my drunk cold email by heading over here https://www.charm-offensive.co.uk/little-bag-tricks/. Cheers, Jon

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